Monday, November 16, 2009

$1 Big Texas Cheeseburger is taunting me


Fuck you Jack in the Box! Fuck you for enticing me with this image every morning on my walk to work. I know it's a lie. There's no way you are offering a Big Texas Cheeseburger for only $1. It doesn't look like that picture. But every damn morning I have to walk past this delicious looking 6-foot tall lie and be tempted to break my boycott of you.

(I suffered the worst food poisoning of my life in early 2008 and it occurred after eating a questionable chicken sandwich from this very Jack in the Box. Haven't been back since.)
The sketchy looking Jack in the Box mascot whispers into my mind's ear, "It's only a dollar! What are the odds of lightning striking twice? You're not going to get sick again! Stop being paranoid."
I won't do it Jack in the Box! I've never before purposefully boycotted a restaurant for this long, let alone one so close to my work.

You will not break me with your false imagery, even if it would make an excellent contribution to my ongoing investigative series debunking food advertising. All I have to do is remember how miserable I was with food poisoning. It was so bad that a nurse had to inject an anti-nausea medication into my buttocks to make the throw up stop.

I just hope this "Limited Time Only" come to an end soon, so this Jack in the Box can go back to advertising its Denver Breakfast Bowls or something else lame.

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