Hats off to Allen's Ltd.

The brilliant minds at Allen's Ltd., a Boston-area distiller and blender of fine liquors, have managed to get their hands on a recipe for vodka that still makes money at $10 per 40 ounce bottle. Let's contemplate that for a moment. 25 cents a shot. A mickie of this stuff sells for less than your average energy drink. If I could just get myself a liquor license and a hole in the wall, M.H. Gordon's and I would have the hottest booze joint in town.

I already know what you're thinking; $10 for a 40 ounce bottle?! It must taste like gasoline! Well let me tell you Doubting Thomas, Mr. Smirnoff thinks he's so damn hot with his vile swill? M.H. Gordon's is no more vile than any entry level vodka. Sure, it's probably blended with whatever barrels were kicking in abandoned warehouses of North America. But I guarantee if I pour a jigger into an ounce of orange juice, you wouldn't know the difference.